Master of Science in International Marketing -et- Business Development - MSc IMBD emlyon business school

Marketing and sales offer various jobs worldwide in multinational companies or local SMEs.

These jobs directly confront the main challenges of our times: rapid digitalization, brutal

changes in consumption practices, socio-cultural and economic diversity, and challenges

linked to sustainability and corporate social responsibility.

The program is intended to form future top-level managers capable of assuming leading positions in

international companies as crossover professionals.

It provides fundamental and concrete knowledge of international business and its

challenges, as well as training on personal and professional competencies in global

business practice. Our graduates will then be able to interact with all the different

stakeholders, whatever the industry, at an international level.