Master of Science in International Marketing -et- Business Development - MSc IMBD emlyon business school
Early makers Group
Non finançable CPF
Tout public
Présentiel
Public admis
Salarié en poste
Demandeur d'emploi
Entreprise
Etudiant
Prix
28 €
Durée
Nous contacter
Niveau visé
Non diplômante
Localité
En présentiel
Découvrez les localités disponibles pour suivre cette formation en présentiel.
Objectifs
Marketing and sales offer various jobs worldwide in multinational companies or local SMEs.
These jobs directly confront the main challenges of our times: rapid digitalization, brutal
changes in consumption practices, socio-cultural and economic diversity, and challenges
linked to sustainability and corporate social responsibility.
The program is intended to form future top-level managers capable of assuming leading positions in
international companies as crossover professionals.
It provides fundamental and concrete knowledge of international business and its
challenges, as well as training on personal and professional competencies in global
business practice. Our graduates will then be able to interact with all the different
stakeholders, whatever the industry, at an international level.
These jobs directly confront the main challenges of our times: rapid digitalization, brutal
changes in consumption practices, socio-cultural and economic diversity, and challenges
linked to sustainability and corporate social responsibility.
The program is intended to form future top-level managers capable of assuming leading positions in
international companies as crossover professionals.
It provides fundamental and concrete knowledge of international business and its
challenges, as well as training on personal and professional competencies in global
business practice. Our graduates will then be able to interact with all the different
stakeholders, whatever the industry, at an international level.
Programme
Marketing bloc : strategies, markets research, consumer behavior, Data Marketing, Communication, Ethics & Responsibility
Business development bloc : Operational competencies, Negotiation, Sales, Strategic Thinking, Management, Salesforce
International Stratégies bloc : Understanding international markets, law, economics, Geopolitics, Intercultural environments
Innovation bloc : networks, Data Sciences, AI, Ideation & Creativity
Business development bloc : Operational competencies, Negotiation, Sales, Strategic Thinking, Management, Salesforce
International Stratégies bloc : Understanding international markets, law, economics, Geopolitics, Intercultural environments
Innovation bloc : networks, Data Sciences, AI, Ideation & Creativity
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